Trivial Pursuit has this slick advergame: TrivialPursuitExperiment.com that's make the rounds. The concept is simple - you answer questions, and earn points for your gender. I suppose, in theory, showing which is the smarter sex (who spends more time on the Internet).
The game play is really well done, and worth checking out for that reason alone. The integration with YouTube videos showing one gender or the other in a bad way, is a nice bonus.
Alas, I didn't help the men's side out much, as the questions I tried I both got wrong. But that just means I need to focus more on playing more, and working less, right?
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