My Mom doesn't blog - yet. But, if she ever does, I'm going to
guess that she would choose to
make Twitter her first blogging
platform of choice.
First, I have to mention that my Mom isn't technophobic. She was
sending e-mail back in the day when it meant telneting into multiple
VAX systems. Trust me, she's a trooper. But, in a lot of ways,
she's not a huge fan of PCs. She just doesn't spend a lot of time
around them, and she isn't comfortable with firing up the computer
and surfing and e-mailing away. She can take comfort in knowing that
she's hardly alone in this respect.
What she has figured, to her credit, is text messaging. Text
messaging is kind of like E-mail, but better. First, she doesn't
need to get on the computer, she can do it from anywhere. Second,
it's dead simple - tap out your message, and you're done. Third, the
messages get read and responded to faster. Sure, she can't write a
novel (and she uses e-mail for that at times), but there's many
messages that don't require this.
And that's why I think, when she, and people like her, finally have
a need to publish to a group information, they'll want to consider
Twitter as an entry point. Twitter, like text messaging, is drop
dead simple. The entire UI consists of typing your message and
hitting submit. Sure, there are limitations on how much you can
write - but when used for the right kind of information, it's very
powerful. Also, Twitter can be accessed over SMS, so you don't need
to log in to publish. Finally, Twitter makes it easy to have an
audience follow you.
Why A Micro Blog?
OK, Twitter is easy to use. But, like text messaging, it seems so
constrained as to be only useful for kids with too much time on
their hands. A Twitter blog is known
as micro
blogging, because of the limitations in content you can publish.
While micro blogging can be used to publish what you ate for lunch,
you're hardly limited to such minutia. Just like text messaging,
there are all sorts of reasons someone like my Mom might want to
start a micro blog on twitter. Here are some that come immediately
to mind:
-
For the family: During
a family
emergency (yes, I'm looking at you Grandpa - Mr. I'd like to
give everyone a scare and have a pacemaker installed) she could
publish information so that everyone can follow along. For more
fun times, like visits with the Grand kids, she can mention short
thoughts, and link to photo albums or videos that others have
made.
-
For volunteering: My mom is always volunteering, and one day she's
going to realize that she can use Twitter to mobilize the people
she works with. She can publish information about programs that
are upcoming, appeals for volunteers and logistical information.
The Kentucky Secretary of
State's use of Twitter was an excellent example of this during
the latest election.
-
For Local news: I'm sure other ladies in the community would love
to know that a certain store has a hard to find Kosher for
Passover item, or some other little tidbit of local news.
-
For Business: She's no longer in the Avon business - but when she
was, a Twitter blog would give her a nice little marketing
tool. She could remind people of upcoming specials, talk about new
products, and generally get the word
out. AuctionDirect
is a great example of using Twitter for business.
The web allows for not just person to person communication (E-mail
and SMS), but for person to group publishing. But, for a lot of
people, a standard blogging platform may be overwhelming to get
started with. They should give Twitter a try - it gives you the
power of broadcasting to a large group of people, with absolute
simplicity.
Want to get started?
Getting started with Twitter is easy, head over
to twitter.com and sign up. You'll
have to choose a username, which will be your web address. Say, you
sign up as "BensMom" - you just tell your friends to visit:
http://twitter.com/BensMom
In a lot of respects, you can think of this web address as kind of
like your phone number of e-mail address. You'll give it out to
people to keep up with you. And Twitter is lightweight enough that
you can have a variety of accounts, one for business and one for
pleasure.
You can also do Twitter over your cell phone, leaving the whole
traditional PC world behind. Just send "HELP" to the phone number
404-04. You can also tell people to follow your blog simply by
sending "FOLLOW BenSmom" to 404-04.
You don't need to be a geek to try this out. You just need to have
information you'd like to broadcast.