Oy, times are tough. But, that doesn't mean you should throw in the towel. Nope, as E-junkie is showing, this is just the time to be innovative. In this case, they are being innovative not with technology, but with a marketing promotion. See what I mean:
Times are tough. Lay-offs are becoming as commonplace as mosquitos at dusk in the summertime. Our friends are getting fired for what appears to be no good reason at all.
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Now is the time to take things into your own hands! Why not turn this into the opportunity to start your own online business?
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We are offering you the opportunity to use our shopping cart for a year FREE, with no obligation whatsoever. Simply make a copy or a scan of your termination notice and send that to us, and we'll grant you a free subscription to the E-junkie shopping cart service for one year, at our basic $10 per month level.
There's a lot I like about this marketing move:
- They've found a way to turn an economic downturn into a way to pick up new clients
- They're showing they are human and care
- They show that they truly believe in their product
- They're saying and doing the unexpected
Well done.
I have a hunch that a promotion like this works especially well at a small business. I can just see the team sitting around a table talking about a friend who got laid off, and wondering what they could do about it. So they did something about it.
This offer seems like a TPE's dream. It's yet another way you can start up your business without gobs of (any?) cash.
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