Getting text to look professional on the web is always tricky stuff. I'm still trying to master the combination of font family, color, weight, letter spacing, etc. to end up with combination that don't look ordinary.
For example, I just recently realized that you can use a bold weight to get chunky letters, but tone down the color to undo the bolding effect. See what I mean:
I'm bold
I'm also bold, but I'm more relaxed about it
These tips, and a whole lot more are mentioned in this nifty article George just sent me: 10 Examples of Beautiful CSS Typography and how they did it.
Thanks George, this is a handy one!
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