To Facebook or Not To Facebook, That is the question

Earlier today, I had a call with a customer to talk about building a FaceBook app as an add on to the existing software I've built for him. In the 45 minutes preceding the call, I figured I better actually sign up for Facebook, and poke around.

Within a few minutes, I had logged in, and connected with my first friend. I also made a page for i2x. I was kind of expecting to have the same sensation I had when I signed up for MySpace - a sort of, uh, and the big deal behind this is what exactly? type of feeling.

But that didn't happen at all - between the one person I connected with (thanks Jody, you're truly my #1 friend!) and the folks that Facebook wants to hook me up with, there are all sorts of people I had forgotten existed, but would be nice to catch up with. And that's just the very tip of the iceberg. Amazing.

Now that I've dipped a toe into the world of Facebook, I'm wondering if I should jump all the way in. Here's the pros and cons as I see them - am I missing any?

Pros

• I'd connect up with people I lost touch with - this could be fun!
• How can I be a geek on the web and not be active on one of the most popular web destinations?
• This could be another way to get the word out about I2X. I love the whole notion that folks could be a fan of my business
• In general, having a presence in more places on the web is a good thing

Cons

• I barely have enough time to keep up my blog (not to mention have conversations with my wife), how the heck am I going to keep up a Facebook presence?
• Do I really have enough content in my life to post on both the blog and Facebook?
• I'm actually turned off by the fact that my profile isn't public to the world (I think, anyway)
• I barely have enough time to keep up a news feed for i2x which requires writing 140 character updates - how am I going to also keep up a presence on Facebook for the business too?
• I already have LinkedIn to stay connected to folks, do I really need another way to do this?

Honestly, I'm not sure what I should do at the moment. Oh well, I'll go add that little fact to my Wall (see, I'm catching onto the lingo here) and will go think it over.

Really - if you have though this through already, I'd love to hear what you decided.