I think this goes into the clever department - apparently the book publisher Wrox has a Twitter stream. I've been following it for a day now, and it seems like the real deal.
Why on Earth would a publisher want a Twitter stream? Here are some examples from their stream:
| A PR stream | All Wrox e-books 50% off! Visit http://tinyurl.com/3284sh and use promo code EWRXN at checkout |
| A way to solicit ideas | Thinking Ajax book topics: Publishers have already done their first books - what's needed now? What are the 2nd tier Ajax topics you need? |
| A way to advertise jobs | Seeking JavaScript ninja with experience using a variety of frameworks/libraries |
| A way to have a dialog with its followers | @CalebJenkins Lets talk about you mad JavaScript skilz. Email me and lets set up a time to talk on the phone. cwebb@wrox.com |
What a sweet marketing hack. Naturally, the universe of people who follow Twitter streams is pretty small - but still, look at what you can do with them? At the moment, Wrox is having a fairly intimate conversation with 48 other people, and it's costing them next to nothing.
If a book publisher can leverage Twitter, chances are, so can your organization.
Thanks for the mention Ben. I hope we can grow the conversation.
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