Sunday, October 22, 2006

What's Your E-mail Worth?

How about 10% off your purchase of Kasper suites?

Way to go Kasper - rather than trying to get your e-mail out of you for nothing, they take the opt in approach seriously. They offer you 10% off, and a promise of coupons in your e-mail in exchange for your participation in their online marketing program.

Yeah, you are adding yourself to mailing list, but doing it in a non-sleazy way.

Now, if they gauranteed they wouldn't spam me, I'd even be more impressed.

--Ben

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