I'm all for companies giving out free goodies. When it's done right, it's a win-win. I get a new pen, flashlight or pocketknife, and the company gets lots of free advertising.
Most of the time these chochkies aren't that special and have a short shelf life.
But, the other day I picked up the worst corporate gift to date: a large, square, lackluster, paper weight.
First, who gives paper weights in this day and age? Do I really want to have a big o'l stack of papers on my desk?
Second, the company specializes in making a paper heavy process paperless - so why a paper weght?
And why not at least make it duel purpose, and put a picture frame in it too so I can at least use it for that?
I'm just supposed to leave this metal box on my desk reminding me that this company appreciates my business. Yeah, right.
What's your best and worst swag to date?
--Ben
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