As usual, Seth makes a short, simple and critical point:
When I type your brand or your name into youtube, what do I find? What about technorati? or flickr? You can fix all three of these things today.
Well, duh. Why didn't I think of that? There are indeed many respected communities that you can make yourself prominent in, even if you're not number one on the whole net.
Turns out, searching flickr for Ben Simon turns up lots of people, none of which are me.
Search for benandshira and you do get back photos. But who would ever search by that?
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