Spam, or highly targeted mobile content?

I got my first real piece of spam via text messaging today. It is as follows:

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la_bound_female invites you to join singlesover3. Reply OK to accept, or call 973-242-1550 or go to upoc.com.

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I can only assume `singlesover3' are singles over 30. And, I'm now technically in this demographic. Minus the single part, of course.

Sorry la_bound_female, it just wasn't meant to be. But perhaps one of my 30+ single readers (do I have any of those?) would like to drop you a line.

The first spam is cute. Any others beyond this will be just plain annoying. Luckily, I don't pay for text messages - so our friends at upoc.com didn't cost me anything but my time.

This could be a very bad sign of what's to come.

--Ben