OnStar and smart marketing

http://exacttarget.typepad.com/chrisbaggott/2005/09/smart_marketing.html

Check out the above article. It talks about how OnStar is now going to send e-mail reminders of when an owner's vehicle needs maintenance, along with stats about the vehicle.

This is great marketing. It's just like what Kraft did w/ their recipes as podcasts. They are providing a useful service to their customers which indirectly causes sales.

You are reminded your brakes need work - you go to a GM dealer to get them fixed. You decide you want Mac and Cheese for dinner, so you buy a Kraft product.

Provide useful data to your customers, they'll do the rest.

--Ben