The process of choosing among the different designs was fairly involved. The team members created personas, or typical user profiles, and looked at how each design would serve the needs of the personas. (Throughout the rest of the development of the Pet Market application, the team referred back to the personas in order to make decisions about the UI or functionality of the program.) After carefully comparing each UI design against the personas, the team decided on a winning design.
Look at that, someone else is using the Personas design tool. Cool.
Read this book to learn more about Personas
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