We were just shopping at Target and I came across the Firefly - a cellphone designed for children. Not for teens or pre-teens but for children (5, 6 year olds?).
This of course is brilliant. First, it's an untapped market. Second, it taps into the worst fear every parent has (I'm a bad parent if I don't equip my child with every anti-kidnapping device). Third, as my mom pointed out, you get kids hooked on cell phones really young.
Now why didn't I think of that?
--Ben
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